How to Apply or Change TIMING, GROUPING & OPTIMIZATION Ad Settings

What are Advanced Ad Settings?

The Advanced Ad Settings area of the player allows you to control the Timeout logic and grouping process of our Ad Set based monetization model. Using these timing and grouping parameters you can optimize and balance the ad serving experience on your player.

Note: For further details, please see Ad response timeout logic and Grouping process logic.

 

 

Apply or Change Timing, Grouping & Optimization Ad Settings

To apply or change you Player Timing, Grouping & Optimization ad settings, perform the following steps:

  1. Access the player wizard by editing an existing player or creating a new one.

    Access_AD_SETTINGS_tab.jpeg

  2. Click on 'ADVANCED' and select the 'AD SETTINGS' tab.

    NUI_Player_Timing_1802_.jpeg

  3. Under the 'AD SETTINGS' tab, go to the 'TIMING, GROUPING & OPTIMIZATION' area.

    NUI_Player_Timing_1803_.jpeg

  4. Apply the relevant fields according to the following table:

    Important: Click on 'More Settings' to view all the available fields under this area.

    Field Name

    Description
    Ad kill time

    This field allows you to enter a time limit (in seconds) that will cause any ad to stop playing after this time limit has been reached. For example: If a video ad is 30 seconds long and the ad kill time is set to '10', the ad will only play for 10 seconds and then end.

    Note: For further details, please see Ad response timeout logic.

    Soft timeout

    Enter a value to set a time limit for receiving valid .xml ad responses. The time limit checks how long it takes to receive a valid .xml ad response since the ad request was sent. If the ad response time is higher than the defined limit, the ad request will be moved to the next 'Hard timeout' verification.

    Note: Slow ad responses will receive a lower performance score in the Vidible system. This in time will result in giving them a lower priority in relation to high performing ad responses. 

    Note: The default is 400 milliseconds (0.4 seconds).

    Note: For further details, please see Ad response timeout logic.

    Hard timeout

    Enter a value to set the maximum time limit (in seconds) in which an ad request can search for a valid ad response. If a valid ad response is not received within this time frame the ad request is terminated.

    Note: The default is 3200 milliseconds (3.2 seconds) and includes the 'Soft timeout' definition within it.

    Note: For further details, please see Ad response timeout logic.

    Start timeout

    Enter a value to define a maximum time limit a player will wait between the moment an ad has started to load and the moment the ad has started to play. If the ad does not manage to start before the defined limit, the player will terminate the process and defer to second best ad. 

    Note: The default is 19,200 milliseconds (19.2 seconds).

    Note: For further details, please see Ad response timeout logic.

    Max ad search time Enter a value which limits the video ad search time at a predefined cap in a given ad opportunity. Unlike 'Soft timeout', 'Hard timeout', and 'Start timeout' which are specific to each ad request, 'Max ad search time' manipulates all ad activities within the Ad opportunity.

    Note: For further details, please see Ad response timeout logic.

    Example: If this field is set to 6 seconds, the player will perform the same tasks but with a maximum timeline of 6 seconds for each given ad opportunity. This will repeat for every ad opportunity the player reaches.
    Initial shim group size This field is not in use.
    Initial non-shim group size This field is not in use.
    Shim group size This field is not in use.
    Non-shim group size This field is not in use.
    Optimization Type

    Click on this field and select the relevant optimization logic that will apply to this player according to the following options:

    • Domain level - The player will prioritize the ad requests according to the best performing Ad Campaign under a specific domain.
    • Basic - The player will prioritize the ad requests according to the best performing Ad Campaigns in the assigned Ad Set.
    • Content learn - The player will prioritize the ad requests according to the best performing Ad Campaign in relation to the video content displayed in the player.

    Note: This setting is only relevant for 'Ad Set Based' monetization players.



  5. Click on 'SAVE'. You advanced ad settings are applied and saved to the player.
Have more questions? Submit a request