The Report Designer is a tool that allows you to create custom reports by selecting the dimensions and metrics you require. Using the Report designer you can create, edit and add your custom reports to the 'MANAGE REPORTS' page under the 'REPORTS' menu in the Portal and share them with other users in your company.
The three fundamental components of a report are Filters, Dimensions, and Metrics:
- Filters are applied to filter the data (for example, if you want to filter all video views by a publisher or advertiser, you can apply Company/Affiliate as the Company filter and select the publisher or advertiser as a point of view).
- Dimensions define how you 'cut' the data (for example, if you want video views broken out by domain and device - for this you have access to the Domain and Device dimensions).
- Metrics are numbers that you aggregate (For example, if you want to get the total video views and total revenue).
Note: You cannot combine every single metric into one big report. The validation engine will run in the background and check that you've made selections that will work together. If the selections will not work together, you'll be shown an error message.
How a Report is Structured in the Report Designer
Reports are modular, allowing you to set one or more data areas known as Sections. Each Section is a data representation that can be set to a variety of options such as a table or several graphical representations of your choosing. The following diagram and explanation describe the basic structure of every report:
- Filter - This field is used to define the selectors that will allow you to filter your report according to specified entities in our system.
The filters are arranged according to the following types:
- COMPANY FILTER - Allows you to filter your report data per company-related entities.
- POINT OF VIEW - Allows you to change the view perspective on your report data according to the required business entity.
- ADDITIONAL FILTER - Allows you to add an additional filtering option to filter your report data on a more granular level.
- Section - Each section allows you to define how your data representation will look in your report.
- Section type - Used to select the data representation type. For further details, please see Report Section Type Examples.
- Section name - Allows you to define the custom title for each data representation area. This are also used as hotspots, to allow you to jump to a specific section in the report.
- Dimensions - Define by what property your data will be aggregated by.
- Metrics - Define what actual measurable numerical values will be displayed in your report.
Note: At least one dimension or metric must be selected to create a valid report.