The Ad Campaign Players Report displays a player's performance levels that used a singular specified ad campaign. This report is best used to see how one ad tag is performing overall.
Adjusting the Ad Campaign Players Report
To adjust the Ad Campaigns Players Report, perform the following steps:
- Log in to the Portal by clicking here.
- Click on 'Analyze'. The Analyze page is displayed
- Click on 'Ad Server' and select 'Ad Campaign Players'. The Ad Campaign Players page is displayed.
- Enter a Ad Campaign name in the Filter field. When typing, the field will autocomplete and display a list of ad campaigns in the drop down menu you can choose from. This will define the data presented to the scope of the selected ad campaign.
- Click on the calendar icon to select a Date Range to display.
- Click on the globe icon to select a Timezone to display.
Understanding the Ad Campaign Players Report
Stats by Player
The name of the player in which the singular specified Ad Campaign was used.
|Ad Engine Requests
The total number of Ad Requests made to specific Ad Campaign.
|Ad Response: Yes
||The total number of Ad Returns with response of "yes", the Ad Campaign provided to the player.|
|Ad Fill Rate
||The percentage of times an Ad Engine Returned a response to every Request.|
||The total number of times an Ad Campaign Returned with an ad, the Player loaded up the ad to be displayed, and the video ad displayed.|
|Ad Views to Ad Engine Requests Ratio
The ratio the Ad Campaign successfully Started.
The total number of times the Started Ad Campaign reached a 100% finished state.
|Ad Complete Rate
The ratio the Ad Campaign had successfully reached Complete.
|Ad Response: No
||The total number of Ad Returns with the response of "no", the Ad Campaign provided to the player.
The approximate amount of revenue, denoted in dollars ($), generated for a specific Ad Campaign.
Note: This field is calculated by [(Started/1000)*)(Average Ad CPM)].
||The total number of times an Ad Campaign spent too much time Returning with a response and where the Player discontinues its wait for a Returned response from that particular Ad Campaign.|
|Average Ad Timeout Time, ms
||The average time, in milliseconds, an Ad Campaign spent too much time Returning with a response and where the Player discontinued its wait for a Returned response from that particular Ad Campaign.|
||The total number of times an Ad Campaign returned with an ad and the Player loaded up the video ad to be displayed. This metric is tallied before a video ad is Started.|
|Ad User Drops
||The total number of times a user leaves the page of the player before an ad has started.
|Ad Early Stops
||The total number of times the player discontinues waiting for an ad to start. This metric is tallied between the loaded and start state before the ad starts.
|Average Early Stop. latency
||The medium amount of time, in seconds, an Ad Engine took between the loaded and start state in which the player discontinues its wait time for an ad to come back with a response.
The total number of times the player unsuccessfully loaded an ad after the loaded state.
Note: Failovers can indicate a fill rate issue in which no video ad was available after a positive Returned response, an error having occurred, or Early Stops.