The Flashlight Viewability Report showcases the amount of player impressions that were actually viewable. Viewability is defined as where at least 50% of the ad was in view for a cumulative time of at least 1 second (2 seconds for video) as per IAB Standards. The report provides information of players containing Flashlight such as impressions, displays, ad blocks, no ad blocks, Q0-4, average viewable ad time, and average viewable video time.
Adjusting the Flashlight Viewability Report
To adjust the Flashlight Viewability Report, perform the following steps:
- Log in to the Portal by clicking here.
- Click on 'Analyze'. The Analyze page is displayed
- Click on 'Sites' and select 'Flashlight Viewability'. The Flashlight for Viewability page is displayed.
- Enter a Player name in the Filter field. When typing, the field will autocomplete and display a list of players in the drop down menu you can choose from. This will define the data presented to the scope of the selected player.
Click on the calendar icon to select a Date Range to display.
- Click on the globe icon to select a Timezone to display.
Understanding the Flashlight Viewability Report
Flashlight Viewability by Player
The name of the player with Flashlight implemented.
The total number of times a page made an attempt to load a player, counted by our platform.
|Display||The total number of times the player was able to successfully and fully load onto a page, counted by our platform.|
The total number of times something within the player or the player itself as blocked by an ad blocker.
|No Ad Blocks
||The total number of times the player was able to load fully without issues resulting from an ad blocker.
The non-ad video's start of content, quartile of 0%.
The non-ad video's quarter completion of content, reaching the first quartile of 25%.
The non-ad video's quarter completion of content, reaching the second quartile of 50%.
The non-ad video's quarter completion of content, reaching the third quartile of 75%.
|Q4||The non-ad video's quarter completion of content, reaching the final and forth quartile of 100% which also denotes the video's total completion.|
|Average Viewable Ad Time
The average time, denoted in seconds, an ad video was able to play.
Note: Σ(view.adtsq2, view.adtsq3, view.adtsq4) / Σ(view.adtcq2, view.adtcq3, view.adtcq4)
Note: adtsq# = ad time spent quarter #
|Average Viewable Video Time
The average time, denoted in seconds, a non-ad video was able to play.
Note: Σ(view.vtsq2, view.vtsq3, view.vtsq4) / Σ(view.vtcq2, view.vtcq3, view.vtcq4)
Note: vtsq#= video time spent quarter #