The Company Ad Engines Report by Day provides deeper insight to a Company's Players and its Ad Engines daily performance levels. Similarly to the Company Ad Engines, this report provides the extra benefit of breaking out performances metrics daily.
Note: To see a specific Player Ad Engines metrics, see Player Ad Engines Report.
Note: To see the total performance levels of a specific Company's Ad Engines, see Company Ad Engines Report.
Adjusting the Company Ad Engine by Day Report
- Log in to the Portal by clicking here.
- Click on 'Analyze'. The Analyze page is displayed
- Click on 'Revenue'. The Revenue tab is displayed.
- Click on 'Company Ad Engine by Day'. The Company Ad Engine by Day page is displayed.
- Enter a Player into the reporting search box.
- Click on the calendar icon to select a Date Range to display. To see a large range of days performance levels, it is recommended to select 2+ days.
- Click on the globe icon to select a Timezone to display.
Understanding the Company Ad Engine by Day Report
The name of the Player.
The name of your Ad Campaign set within the Player.
The category in which an ad opportunity presented itself for a specific Ad Engine.
|Requested||The total number of advertising calls the Player makes to a specific Ad Engine within a specific Type.
||The total number of advertising calls the Player receives a response to a specific Ad Engine within a specific Type.|
||The percentage of times an Ad Engine Returned a response to every Request.|
The ratio of Ad Starts and Requests, denoted in decimal form.
The total number of times an ad campaign is Started within the competition of multiple Requests and their Returns.
Note: The Win Rate is not visualized within the UI and is calculated on the backend.
The total number of times an Ad Engine Returned with an ad, the Player loaded up the ad to be displayed, and the video ad displayed.
The total number of times there is a URL discrepancy between the backend URL detection, the r value, to the URL received by the player.
Note: Site Mismatches are only counted when the Strict Site Check check box is selected. For further details, see How to Create an Ad Campaign.
The total number of times the Started Ad Engine reached a 100% finished state.
The ratio between the number of Ad Engines that Completed to Started.
|Average Ad CPM
The median CPM received by an Ad Engine.
Note: This field is the Expected CPM set within the Ad Campaign. For further details, see How to Create an Ad Campaign.
The approximate amount of revenue, denoted in dollars ($), generated for a specific Ad Engine.
Note: Dependent upon Ad Revenue and Media Cost.
Note: This helps clients troubleshoot their ad campaign settings when marking selecting shim. For more information, see How to Create an Ad Campaign.