Video Rights Management (VRM) is an Ad inventory management layer within the O4P Platform that is used to decide what advertisements will be displayed and played in your players. VRM includes open API integration with ONE:Video (Adap.tv), making ad requests and responses substantively faster than any other ad delivery servers.
This technology provides a highly granular way of targeting your ads as an alternative to our Ad Set based ad serving logic.
The main entity used in VRM is known as a Targeting Rule. Each Targeting Rule is an Ad request that contains specific criteria that defines the ad's eligibility for display.