Reporting Glossary

This articles describes the reporting analytics currently available in our system. We will continue to upgrade this glossary in the near future. 

Note: We recommend searching for the dimension/metric name by pressing Ctrl+F (Windows) or Cmd+F (Mac).

Currently the reporting analytics are organized by sections corresponding to our new Report Designer tool:

 

Ads

The following table describes all dimensions/metrics that are related to Ads:

Name

Description

Ad campaign advertiser cpm

The CPM value for the advertiser, entered on the relevant ad campaign.

Ad campaign company id

The system generated id of the company who owns the ad campaign

Ad campaign company name

The name of the company who owns the ad campaign

Ad campaign days left

The number of days remaining in the ad campaign (as booked in the system)

Ad campaign end date

The ending date of the ad campaign (as booked in the system)

Ad campaign id

The system generated id for the ad campaign

Ad campaign name

The name of the ad campaign (as booked in the system)

Ad campaign overall goal

Overall campaign delivery goal, entered for campaigns that are booked in the system directly (not external campaigns from other ad serving systems)

Ad campaign owner

The name of the company where the ad campaign was set up. \

Ad campaign owner id

The system generated id of the company where the ad campaign was set up. \

Ad campaign progress

The progress of the campaign towards the target number of impressions.  In other words, the ratio of ad views completed so far versus the total number of target goal ad views.

Ad campaign publisher goal

The campaign delivery goal specific to a given publisher

Ad campaign start date

The start date of the ad campaign (as booked in the system)

Ad click rate

User click through rate for ad impressions

Ad clicks

The total ad clicks made by users

Ad complete rate

The portion of users reaching the end of the ad

Ad complete rate daily

The portion of users reaching the end of the ad per day

Ad completes

The total number of ads reaching 100% completion

Ad engine name

The name of the ad engine serving the ad impression.  This field will vary depending on the situation.  It may contain the name of the targeting rule or the name of ad serving system (e.g. Brightroll).

Ad engine requests

The total number of requests made to a given ad engine.  Note there can be multiple requests to different ad engines for the same ad request.

Ad opportunities

The number of times there was an opportunity to serve an ad. This is NOT counted for click-to-play players, unless the user clicked play to start a video or ad. This is NOT counted if the ads were restricted due to: the desired user experience or the type of content. This is NOT counted when a user had ad blocking turned on.

Ad opportunities: unconstrained

The total potential opportunities for ads regardless of any restrictions on the user experience or type of content.

Ad opportunities: unfilled

The difference between the opportunities for ads and the number of ads actually served.

Ad request rate: requests to player impressions

The ratio of ad requests to player impressions.

Ad requests

The total number of requests made for an ad, before user experience caps and targeting rules are considered.

Ad requests: first request

The number of initial ad requests that were first in sequence (with the potential for subsequent ad requests).

Ad requests: secondary requests made

The number of secondary ad requests after the first one.

Ad revenue per ad view

The net ad revenue recorded per thousand ad impressions. This metric is primarily relevant for Vidible partners.

Ad revenue per thousand player impressions

The total ad revenue recorded per thousand player impressions. This metric primarily relevant for Vidible partners.

Ad set id

An ad set is a collection of branded content ads, often to be utilized within the same player; the ad set id tracks these collections.

Ad view rate

The ratio of ad views versus total ad requests.

Ad views to engine requests ratio

The ratio of ad views versus ad engine requests.  There can be more than one ad engine request per each ad opportunity as multiple partners may be called to monetize the impression.

Ads denied: no ads rule

There was no opportunity for an ad, because a targeting rule was placed against the content or publisher restricting ads.

Ads denied: no rules found There was no opportunity for an ad, because no targeting rule was found for the content or publisher.
Ads denied: no rules matched There was no opportunity for an ad, because no targeting rule was matched against the content or publisher.
Ads denied: user experience cap There was no opportunity for an ad, because a cap was placed on the ratio of ads to video views for a user.
Amazed reactions retracted: ads User clicked and then unclicked the Amazed reaction button for ads when available on the player.
Amazed reactions: ads User clicked the Amazed reaction button for ads when available on the player.
Angry reactions retracted: ads User clicked and then unclicked the Angry reaction button for ads when available on the player.
Angry reactions: ads User clicked the Angry reaction button for ads when available on the player.

Average ad client load time (ms)

The time taken for the ad client to load (first step before the ad creative is loaded)

Average ad cpm (vidible only)

The average CPM per ad view.  Typically used for Vidible customers only.

Average ad start time (ms)

The time taken for the ad creative to load and being playback

Average ad timeout time (ms)

When the ad request does timeout, this tracks how long it took to timeout.

Billable FROS Ad Views: Content Owner

The number of ad views monetized by the content owner through our first-right-of-sale agreements.

Billable FROS Ad Views: Publisher

The number of ad views monetized by the publisher through our first-right-of-sale agreements.

Campaign goal daily

The daily budget of ad impressions for ad campaigns set-up in our platform.

Campaign goal total

The total budget of ad impressions for ad campaigns set-up in our platform.

Company ad margins

The total margins incorporating the amount of media revenue paid for content. This metric is primarily relevant for Vidible partners.

City

The detected city based on the IP address / location of the user

Email shares: ads

User clicked the Email share button for ads when available on the player.

Embed actions: ads

User clicked the Embed button for ads when available on the player.

Estimated FROS CPM: Content Owner

The average CPM from the ad views monetized by the content owner through our first-right-of-sale agreements.

Estimated FROS CPM: Publisher

The average CPM from the ad views monetized by the publisher through our first-right-of-sale agreements.

Expected profit

The total gross profit taking ad revenue and subtracting the amount of media revenue paid for content. This metric is primarily relevant for Vidible partners.

Expected profit per mile

The total gross profit per thousand player impressions, taking ad revenue and subtracting the amount of media revenue paid for content. This metric is primarily relevant for Vidible partners.

Expected profit per mile VPAID

The total gross profit per thousand player impressions, taking VPAID ad revenue and subtracting the amount of media revenue paid for content. This metric is primarily relevant for Vidible partners.

Facebook shares: ads

User clicked the Facebook share button for ads when available on the player.

Google shares: ads

User clicked the Google share button for ads when available on the player.

Gross cost

The total amount paid out to Be On publishers for delivering payable views against branded content.

Gross rate

The CPM rate paid out to Be On publishers for delivering payable views against branded content.

Laugh reactions retracted: ads

User clicked and then unclicked the Laugh reaction button for ads when available on the player.

Laugh reactions: ads

User clicked the Laugh reaction button for ads when available on the player.

Like reactions: ads

User clicked the Like reaction button for ads when available on the player.

Love reactions retracted: ads

User clicked and then un-clicked the Love reaction button for ads when available on the player.

Love reactions: ads

User clicked the Love reaction button for ads when available on the player.

Overall ad click rate

The rate at which a user makes any click interaction on an ad.  This is a wider measure than just click throughs on the ad.

Player collapsed: ads

The player was collapsed out of the page during playback of ads.

Player expanded: ads

The player was inserted and expanded into the page for playback of ads.

Ratio player displays to player impressions

The ratio of player displays to player impressions.  A player impression occurs when the player tag is called while a player display occurs later once the player successfully renders. 

Sad reactions retracted: ads

User clicked and then un-clicked the Sad reaction button for ads when available on the player.

Sad reactions: ads

User clicked the Sad reaction button for ads when available on the player.

Salesforce booking id

The booking id from SalesForce used to book the campaign (typically used for the Be On business only)

Salesforce line item id

The line item id from SalesForce used to book the campaign (typically used for the Be On business only)

Sell through rate

The overall sell through rate of ads against the number of ad opportunities.

SideView ended: ads

The player ended SideView mode during playback of ads.

SideView started: ads

The player entered SideView mode during playback of ads.

State / province

The detected state or province based on the IP address / location of the user

Targeting rule company id

The system generated id of the company who owns the targeting rule.

Targeting rule id

The system generated id for the targeting rule that was used.

Total ad views for adset

The total number of ad starts for a given ad set, where an ad set is a collection of ads / ad campaigns.

Twitter shares: ads

User clicked the Twitter share button for ads when available on the player.

Unlike reactions: ads

User clicked and then un-clicked the Like reaction button for ads when available on the player.

Weibo shares: ads

User clicked the Weibo share button for ads when available on the player.

 


Date/time

The following table describes all dimensions/metrics that are related to Dates & Times: 

Name

Description

Dynamic Date

The date of the relevant event. This can only be used in "Area Charts" right now. If the report is less than two days, the chart will show an hourly breakdown. Above two days, it will show a daily breakdown.

Day

The day of the relevant event. Unlike the dynamic date field, this will always be a daily breakout.

Day of week

The day of week of the event.

Hour

The hour of the event recorded initially in UTC, but can be shifted to any time zone.

Month

The month of the event.




 

Device / OS / Browser

The following table describes all dimensions/metrics that are related to Devices, Operating Systems (OS) and Browsers: 

Name

Description

Browser name

The detected browser for the user's session (e.g. Firefox)

Browser type

Need to clarify

Browser version

The detected version of the browser for the user's session (e.g. 11.0).  The "Browser name" field will indicate Chrome, Firefox, etc.  This field just contains the version number.

Device model

The detected device model for the user's session

Device name

The detected device name for the user's session

Device type name

The detected device for the user's session, categorized into big buckets: Desktop, Mobile Phone, Tablet, etc.

Device vendor

The detected device vendor for the user's session (e.g. Microsoft)

Operating system name

The detected operating system name of the user's device

Operating system version

The detected operating system version of the user's device



 

 

Macro

The following table describes all dimensions/metrics that are related to Macros:

Name 

Description

Ad click rate

User click through rate for ad impressions

Ad clicks

The total ad clicks made by users

Ad completes

The total number of ads reaching 100% completion

Ad requests

The total number of requests made for an ad, before user experience caps and targeting rules are considered.

Ad views

Ad starts are tracked when the first frame of the ad begins to play or is viewed (for preroll, midroll, overlay, etc.)

Average player load time (ms)

The time between when the player is initially called on the page (an impression event) to the time when the player successfully renders and displays ads / content.

Macro player impressions

The number of times the player was called on the page; this is one of the first events tracked on the player.  It will be tracked whether the content is on autoplay or click-to-play.

Overall clicks

The total number of clicks for ads and content.

Player displays

The number of times the player successfully rendered on a page.  This will be fired after a player impression event.

Player id

The system generated id of the player utilized on the page.

Player name

The name of the player utilized on the page.

Video completes

Total video views where the user reached completion, cut by player macro

Video views

The number of times the video was played; registered when the first frame of the video content occurs.

 



MOAT

The following table describes all dimensions/metrics that are related to MOAT reporting:

Name

Description

Moat ad id

The ad id passed through to MOAT, to be appended to the viewability information.

Moat aol platform id

The AOL platform id passed through to MOAT, to be appended to the viewability information.

Moat creative rendition id

The creative id passed through to MOAT, to be appended to the viewability information.

Moat detected avg player height

The average player height detected by MOAT on player initialization.

Moat detected avg player width

The average player width detected by MOAT on player initialization.

Moat GroupM in-view rate

MOAT detected GroupM viewability rate.  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player).  GroupM is one of the largest ad agencies in the world and holds a different standard from the IAB.

Moat GroupM in-view rate: 100% completion

MOAT detected GroupM viewable plus the ad or content reached the end of the video (100% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM in-view rate: 25% completion

MOAT detected GroupM viewable plus the ad or content reached the first quartile (25% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM in-view rate: 50% completion

MOAT detected GroupM viewable plus the ad or content reached the second quartile (50% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM in-view rate: 75% completion

MOAT detected GroupM viewable plus the ad or content reached the third quartile (75% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM in-view: 100% completion

MOAT detected GroupM viewable plus the ad or content reached the end of the video (100% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM in-view: 25% completion

MOAT detected GroupM viewable plus the ad or content reached the first quartile (25% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM in-view: 50% completion

MOAT detected GroupM viewable plus the ad or content reached the second quartile (50% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM in-view: 75% completion

MOAT detected GroupM viewable plus the ad or content reached the third quartile (75% completion).  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player). 

Moat GroupM views

MOAT detected GroupM viewability count.  Where GroupM defines their viewability as 100% of pixels in-view for at least half the ad (or at least 15 seconds) with the sound on (on the player).  GroupM is one of the largest ad agencies in the world and holds a different standard from the IAB.

Moat hover rate

MOAT detected rate of users hovering over the ads or content

Moat hovered count

MOAT detected count of users hovering over the ads or content

Moat MRC in-view rate

MOAT detected MRC viewability rate.  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view rate: 100% completion

MOAT detected MRC viewable plus the ad or content reached the end of the video.  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view rate: 25% completion

MOAT detected MRC viewable plus the ad or content reached the first quartile (25% completion).  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view rate: 50% completion

MOAT detected MRC viewable plus the ad or content reached the second quartile (50% completion).  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view rate: 75% completion

MOAT detected MRC viewable plus the ad or content reached the third quartile (75% completion).  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view: 100% completion

MOAT detected MRC viewable plus the ad or content reached the end of the video.  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view: 25% completion

MOAT detected MRC viewable plus the ad or content reached the first quartile (25% completion).  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view: 50% completion

MOAT detected MRC viewable plus the ad or content reached the second quartile (50% completion).  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC in-view: 75% completion

MOAT detected MRC viewable plus the ad or content reached the third quartile (75% completion).  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat MRC views

MOAT detected MRC viewability count.  Where MRC defines their viewability as 50% of pixels in-view for at least two seconds.  MRC is the Media Rating Council who sets viewability standards in collaboration with the Internet Advertising Bureau (IAB). 

Moat page site section

MOAT detected page site section, picked up from the page

Moat video view unique id

MOAT detected unique id to mark each unique video view.  Typically used for internal debugging purposes.

Moat viewability impressions

MOAT detected impressions that were measurable for viewability.

 


 

Ops

The following table describes all dimensions/metrics that are related to Ops:

Name

Description

Error sub type

The sub-type classification of the error detected from the video player

Error type

The primary classification of the error detected from the video player

Player errors

The times a player error occurred, as specified by the error type and error sub-type dimensions.

Ops event description

The description of the relevant event recorded by our tracking pixels.



 

 

Other

The following table describes all dimensions/metrics that are grouped by Other:

Name

Description

Country code

The detected country based on the IP address / location of the user

Date

The date at which the user activity occurred.  This can be shifted by time zone as desired. 

Domain

The domain detected from the user's page

Profit center

The country assigned to the company entity in our platform.

Site

The site detected on the page for the users session.  This will typically contain sub-domain information that is more in depth than the "domain" breakout.  But not as granular as the "full URL" breakout.

Start date

The start date of the report, as selected by the user in the report.

 



 

Player

The following table describes all dimensions/metrics that are related to the Player:

Name

Description

Active window count

The number of times the player was in the active tab of the user's browser.

Ad block detected

The number of times the player was called and did detect ad block being enabled

Average player load time

The time between when the player is initially called on the page (an impression event) to the time when the player successfully renders and displays ads / content.

Content owner parent seller id

The system generated id of the parent company of the content owner selling their content in a marketplace.  Typically for content owners in the Vidible business.

Content owner parent seller name

The name of the parent company of the content owner selling their content in a marketplace.  Typically for content owners in the Vidible business.

Content owner seller id

The system generated id of the content owner selling their content in a marketplace.  Typically for content owners in the Vidible business.

Content owner seller name

The name of the content owner selling their content in a marketplace.  Typically for content owners in the Vidible business.

Email shares: ads + content

User clicked the Email share button for ads or video content when available on the player.

Embed actions: ads + content

User clicked the Embed button for ads or video content when available on the player.

Facebook shares: ads + content

User clicked the Facebook share button for ads or video content when available on the player.

Inactive window count

The number of times the player was not in the active tab of the user's browser.

No ad block detected

The number of times the player was called and did not detect ad block

Overall ad clicks

The total number of user clicks made on the player including clicks made on the ad and on the video

Player click rate

The rate at which users clicked on an element of the player

Player click through rate

The total times users clicked on an element of the player, redirecting them to another site

Player click throughs

The rate at which users clicked on an element of the player, redirecting them to another site

Player clicks

The total times that users clicked on an element of the player

Player displays

The number of times the player successfully rendered on a page.  This will be fired after a player impression event.

Player id

The system generated id of the player utilized on the page.

Player impressions

The number of times the player was called on the page; this is one of the first events tracked on the player.  It will be tracked whether the content is on autoplay or click-to-play.

Player name

The name of the player utilized on the page.

Player tag loaded

The number of times the player tag was loaded.  This is one of the very first events that happens when the player is initially called. 

Player tag started

The number of times the player tag was loaded and successfully started.  This is one of the very first events that happens when the player is initially called. 

Player type

The type of the player utilized, flash, html5, etc.

Publisher company country

The country assigned to the Publisher company entity in our platform.

Publisher id

The system generated id of the company publisher the player on a page.  Note, the publisher company is tracked based on the "bcid" variable attached to the player embed code.  The "bcid" stands for buyer company id, which must be associated to the correct publisher to be tracked for reporting.

Publisher name

The name of the company publisher the player on a page.  Note, the publisher company is tracked based on the "bcid" variable attached to the player embed code.  The "bcid" stands for buyer company id, which must be associated to the correct publisher to be tracked for reporting.

SideView ended: ads + content

The player ended SideView mode during playback of ads or video content.

SideView started: ads + content

The player entered SideView mode during playback of ads or video content.

Twitter shares: ads + content

User clicked the Twitter share button for ads or video content when available on the player.

User internet speed high

The number of player impressions where the user's internet connection speed was high.  Where "high" internet speeds include cable, broadband, fiber speeds.

User internet speed medium

The number of player impressions where the user's internet connection speed was medium.  Where "medium" internet speeds include dsl and satellite.

User internet speed slow

The number of player impressions where the user's internet connection speed was low.  Where "low" internet speeds include mobile and dial-up.

User internet speed type

The detected internet connection speed of the user, including mobile, cable, dsl, dial-up, etc.

Video views

The number of times the video was played; registered when the first frame of the video content occurs.

 


 

Revenue

The following table describes all dimensions/metrics that are related to Revenue:

Name

Description

Branded billable views The number of branded video views which were billable to the advertiser client. Billable views are recorded by our ad server based on the desired geo target(s), publisher(s), flight dates, and total view goals 
Branded click rate The percent rate at which users clicked on the branded content during playback
Branded clicks The number of times users clicked on the branded content during playback.
Branded cost per view The cost per each branded view paid to the publisher for running the content. 
Branded creative views The number of times the branded video was played; registered when the first frame of the branded video content occurs.
Branded earnings The total earnings made by the publisher for running branded content.
Branded gross cost per view The revenue that was billable to advertising clients on a per view basis.
Branded gross revenue The total revenue billable to advertising clients for branded content views. Billable revenue is recorded by our ad server based on the desired geo target(s), publisher(s), flight dates, and total view goals.
Branded partner earned cost per view The revenue that was payable to publishers on a per view basis.
Branded partner earned revenue The total revenue payable to publishers for branded content views. Payablerevenue is recorded by our ad server based on the desired geo target(s), publisher(s), flight dates, and total view goal. 
Branded payable views The number of branded video views which were payable to the publishers for running the branded content. Payable views are recorded by our ad server based on the desired geo target(s), publisher(s), flight dates, and total view goals 
Branded player impressions The number of times the player was called on the page for branded content. It will be tracked whether the content is on autoplay or click-to-play.
Branded views: 25% completion The number of times, the user completed 25% of the branded video (out of the total video length).
Branded views: 25% completion rate The percent rate the user completed 25% of the branded video (out of the total video length). 
Branded views: 50% completion The number of times, the user completed 50% of the branded video (out of the total video length). 
Branded views: 50% completion rate The percent rate the user completed 50% of the branded video (out of the total video length). 
Branded views: 75% completion The number of times, the user completed 75% of the branded video (out of the total video length).
Branded views: 75% completion rate The percent rate the user completed 25% of the branded video (out of the total video length).
Branded views: 100% completion The number of times, the user completed 100% of the branded video (out of the total video length).
Branded views: 100% completion rate The percent rate the user completed 100% of the branded video (out of the total video length).

Countable type

The type of event recorded in our billing system, including video views, ad views, branded content, etc.  This column would rarely be used as this breakout can be made available through other columns.

Currency

The currency corresponding to the revenue information.  Note, we are currently working on broader currency support within our system.

Est aol sold cpm

The average CPM for the ads monetized by AOL directly.  The amount is not officially final until the final invoicing is completed.

Est fros cpm

The average CPM for the ads monetized by AOL directly.  The amount is not officially final until the final invoicing is completed.

Est partner earned cpm

The average CPM for the ads and revenue earned by the partner.  The amount is not officially final until the final invoicing is completed.

Est partner payable cpm

The average CPM for the ads and revenue monetized by the partner (and payable to AOL).  The amount is not officially final until the final invoicing is completed.

Event count

The count of the number of events, to be used in conjunction with the "Countable Type" column.  This can be used to split out revenue metrics by row instead of by column.

Fill rate

The ratio of ads to video content starts.  This fill rate be higher than 100% if users are abandoning ads before they get to the video content.

Gross revenue

The total revenue yield for each ad impression before partner earnings calculations are made.

Partner earnings

The revenue calculated by our billing system, earned by the content owner or publisher.  This excludes any end of month manual adjustments.

Partner payable

The revenue calculated by our billing system as payable to AOL, by the external partner.  Typically based on FROS activity.  This excludes any end of month manual adjustments.

Partner type

The categorization of the partner, either content owner, publisher, or advertiser.  Only used with revenue reporting typically.

Publisher affiliate id

The system generated id of a publisher affiliate of a white label company, based on the player on a page.  Note, the publisher company is tracked based on the "bcid" variable attached to the player embed code.  The "bcid" stands for buyer company id, which must be associated to the correct publisher to be tracked for reporting.

Publisher affiliate name

The name of a publisher affiliate of a white label company, based on the player on a page.  Note, the publisher company is tracked based on the "bcid" variable attached to the player embed code.  The "bcid" stands for buyer company id, which must be associated to the correct publisher to be tracked for reporting.

Unclassified ad views

The number of ad views where the ad type (pre / mid / post roll) was not classified for the purposes of calculating revenue.

 



 

Video

The following table describes all dimensions/metrics that are related to Videos:

Name

Description

Amazed reactions retracted: videos

User clicked and then un-clicked the Amazed reaction button for video content when available on the player.

Amazed reactions: videos

User clicked the Amazed reaction button for video content when available on the player.

Angry reactions retracted: videos

User clicked and then un-clicked the Angry reaction button for video content when available on the player.

Angry reactions: videos

User clicked the Angry reaction button for video content when available on the player.

Article category

The category of the article page where our player was called. This is tracked as "prop18" in the Omniture tracking from AOL's brands.

Article content type

The content type of the article page where our player was called. This has information about how the article was created. It is tracked as "prop16" in the Omniture tracking from AOL's brands.

Content owner affiliate id

The system generated id of the content owner who is an affiliate of a white label company.  Sometimes referred to as the "studio."

Content owner affiliate name

The name of the content owner who is an affiliate of a white label company.  Sometimes referred to as the "studio."

Content owner id

The system generated id of the content owner (a white label company). 

Content owner name

The name of the content owner (a white label company). 

Context starts

Indicated at the start of the ad or the video content, whichever came first.  This metric helps track the number of times users started watching an ad, but left before viewing the content.  Historically referred to as "player starts"

Department

The top level category for the article page where our player was called. This is tracked as "prop1" in the Omniture tracking from AOL's brands.

Email shares: videos

User clicked the Email share button for video content when available on the player.

Embed actions: videos

User clicked the Embed button for video content when available on the player.

Facebook shares: videos

User clicked the Facebook share button for video content when available on the player.

Full url

The full URL of the site, where the video was played

Google shares: videos

User clicked the Google share button for video content when available on the player.

Laugh reactions retracted: videos

User clicked and then unclicked the Laugh reaction button for video content when available on the player.

Laugh reactions: videos

User clicked the Laugh reaction button for video content when available on the player.

Love reactions retracted: videos

User clicked and then un-clicked the Love reaction button for video content when available on the player.
Love reactions: videos User clicked the Love reaction button for video content when available on the player.
Player collapsed: videos The player was collapsed out of the page during playback of video content.
Player expanded: videos The player was inserted and expanded into the page for playback of video content.

Playlist id

The system generated id of the playlist used on the page.

Playlist name

The name of the playlist used on the page.

Playlist sequence number

The sequence in which the video was played.  Applicable for video views within a playlist.  The first (feature) video will be given a sequence of "1".

Portal downloads

The number of times a user entered our portal and downloaded a video asset

Referral domain

The prior domain referring traffic to the current page with video content.

Rss video id (partner video asset id)

The asset id utilized by the partner when adding videos into the system.

Sad reactions retracted: videos

User clicked and then unclicked the Sad reaction button for video content when available on the player.

Sad reactions: videos

User clicked the Sad reaction button for video content when available on the player.

SideView ended: videos

The player ended SideView mode during playback of video content.

SideView started: videos

The player entered SideView mode during playback of video content.

Site channel name

The site section name detected from the page information.  Currently picked up from the Omniture implementation of the O&O brands. 

Sponsor id

Reserved for sponsorship information, if relevant, for the article page where our player was called. This is tracked as "prop6" in the Omniture tracking from AOL's brands.

Total video publisher price: content + bandwidth

The price earned by the content owner for the distribution of their content.  Typically used for the Vidible business only.

Twitter shares: videos

User clicked the Twitter share button for video content when available on the player.

Unlike

When made avaliable on the player, the number of times the user selects the "heart" button and then subsequently delects the button (on the top of the player).

Video average progress (ms)

The average progress made through the length of the video (seconds).

Video click rate

The click interaction rate of pause, play, etc.user interactions made during video playback.

Video clicks

The total click interactions (pause, play, etc.) made during video playback.

Video completes

The total times where users reached the end of the video.

Video completion rate

The rate at which users reached the end of the video.

Video cpm

The CPM charged for using the video content.  Typically only used for the Vidible business.

Video feed id

The system generated id of the feed used to ingest the video content.  Applicable for MRSS video content ingestion

Video feed name

The name of the feed used to ingest the video content.  Applicable for MRSS video content ingestion

Video id

System generated id field when video content is ingested

Video length

The length of the video content (not how long the user watched it).

Video likes

When made avaiable on the player, the number of times the user selects the "heart" button on the top of the player.

Video redirect content owner cpm

The price earned by the content owner for the distribution of their content.  Typically used for the Vidible business only.

Video redirect publisher price

The price paid by the publisher to use the content.  Typically used for the Vidible business only.

Video redirects

The number of times the video content was obtained through a third party URL.

Video time spent reported rate

The rate at which the user time spent per video was reported by our tracking system.

Video title

The title of the video, which is created by the content owner when uploading content into the system.

Video views

The number of times the video was played; registered when the first frame of the video content occurs.

Video views: 0% completion

The user completed began the video

Video views: 10% completion

The user completed 10% of the video (out of the total video length)

Video views: 100% completion

The user completed the entire video

Video views: 100% completion

The user completed the entire video

Video views: 20% completion

The user completed 20% of the video (out of the total video length)

Video views: 25% completion

The user completed 25% of the video (out of the total video length)

Video views: 30% completion

The user completed 30% of the video (out of the total video length)

Video views: 40% completion

The user completed 40% of the video (out of the total video length)

Video views: 50% completion

The user completed 50% of the video (out of the total video length)

Video views: 50% completion

The user completed 50% of the video (out of the total video length)

Video views: 60% completion

The user completed 60% of the video (out of the total video length)

Video views: 70% completion

The user completed 70% of the video (out of the total video length)

Video views: 75% completion

The user completed 75% of the video (out of the total video length)

Video views: 80% completion

The user completed 80% of the video (out of the total video length)

Video views: 90% completion

The user completed 90% of the video (out of the total video length)

Weibo shares: videos

User clicked the Weibo share button for video content when available on the player.

 

  

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