Animated Posters are short 6 second previews of an upcoming video displayed in a 'Click-to-Play' Player. These previews are intended to increase click through rates by engaging viewers and intriguing them to click the video.
Animated Poster Indications
The Animated Poster displays a 'Click to play full video' message on the top left corner of the player including two graded out shutters on each side of the player that move when you mouseover the player. These indications are here to help viewers understand that they are not viewing the actual video yet.