What's the Difference Between Ad Opportunities and Market Opportunities?

Every ad request represents an Ad Opportunity, but only some requests are Market Opportunities.

Both an Ad Opportunity and a Market Opportunity may be counted for the same request. When counting both from the same request, the Ad Opportunity happens before the potential Market Opportunity.

In these cases, an Ad Opportunity happens before a potential Market Opportunity.

Properties Ad Opportunities Market Opportunities
Definition

Chance to show an ad to an end user delivered by Video SSP, in response to an Ad request.

Ad Opportunities are counted regardless of whether there is an ad to be displayed.

Chance to show an ad to an end user delivered by a marketplace (the Video SSP Marketplace or a private marketplace), in response to an ad request.

Market opportunities are counted regardless of whether a corresponding buyer ad is shown.

Ad request types The ad request may come from an Ad Tag or from the Video SSP Ad Player: The ad request may come from a Marketplace Connection Ad Tag, Network Inventory Source Ad Tag or from the Video SSP Ad Player: ​​​
Conditions to count opportunities

Request by Ad Tag

An Ad Opportunity is counted when the Ad Tag is requested either for Marketplace Connection or Network Inventory Source.

Request by Marketplace Connection Ad Tag

A Market Opportunity is counted only, if the domain value (site) of the request matches the allowed domains in the Marketplace Connection.

Request by Network Inventory Source Ad Tag

A Market Opportunity is counted only when both of these conditions are true:

  • There are no matching Priority 1-10 Ad for Networks to fill the request.
  • The domain value (site) of the request matches the allowed domains in one or more Marketplace Connections.

Request by Ad Player

An Ad Opportunity for control script requests via Video SSP's Ad Player is counted when there is a chance to play an Ad based on the matching ad policy criteria.

Example - The ad policy specifies that an overlay ad is shown once every 10 seconds. Which means an ad opportunity will occur every 10 seconds.

Request by Ad Player

A Market Opportunity for control script requests via Video SSP's Ad Player is counted only, if the following conditions are met.

  • There is no Ad for O&O matching the request (these are P1-10).
  • The request is for a linear ad.
  • The domain value (site) of the request matches the allowed domains in one or more Marketplace Connections.
 

 

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