Seller Deal ID

What is a deal ID?

A deal ID, or deal identifier, is a unique number used to identify an automated media buy. A unique deal ID can be used to match buyers and sellers individually across platforms and exchanges, and tie that transaction to deal criteria negotiated beforehand.

Video SSP's deal ID solution enables publishers managing their own private marketplace on the Video SSP platform to transact programmatically via a unique identifier against a pre-negotiated relationship between a publisher and advertiser, to execute both fixed price and floor price auctions.

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