Seller Deal ID

What is a deal ID?

A deal ID, or deal identifier, is a unique number used to identify an automated media buy. A unique deal ID can be used to match buyers and sellers individually across platforms and exchanges, and tie that transaction to deal criteria negotiated beforehand.

Video SSP's deal ID solution enables publishers managing their own private marketplace on the Video SSP platform to transact programmatically via a unique identifier against a pre-negotiated relationship between a publisher and advertiser, to execute both fixed price and floor price auctions.

Support of “Always On” deals (Open deals)

In addition to standard deals, Video SSP supports a number of Open or "Always On" deals. AOL negotiates with sell-side platforms to buy media at specific prices, then makes that inventory available to buyers on our platform so they don’t have to negotiate with the publisher. (Deals are created in the publisher’s preferred SSP).

  • “Always On” deals are always available and are accessed through the same deal ID for all buyers. If you are interested in participating in Always On deals, reach out to your account manager.
  • Following is supported by Video SSP to support “Always On” deals:
    • Allow dynamic CPM floor prices.
    • Match the floor price that is setup on the buyer deal with the bid request ( "bid floor" is no longer required).
    • Allow Nexage's Open/Custom Deal packages.

 

 Access Video SSP's deal ID solution in Marketplace > Deals. 

Note: In addition to standard deals, Video SSP supports a number of "Always On" deals. AOL negotiates with sell-side platforms to buy media at specific prices, then makes that inventory available to buyers on our platform so they don’t have to negotiate with the publisher. (Deals are created in the publisher’s preferred SSP). “Always On” deals are always available and are accessed through the same deal ID for all buyers. To support “Always On” deals, we have made the following enhancements:

  • Added support for dynamic CPM floor prices. We no longer require the "bid floor" in the bid request to match the floor price that is setup on the buyer deal.
  • Added support for Nexage's Open/Custom Deal packages.

    If you are interested in participating in Always On deals, reach out to your account manager.

 

 

See also

 

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