Getting Started with Marketplace
There are several distinct steps in the functioning of the Video SSP Marketplace:
- Get access to the Market
- List on the Video SSP Marketplaces using marketplace connections
- Set Buyer Review level on individual basis
- Video SSP matches Market Ads to marketplace connections at runtime
- Receiving Reports About Market Ads and marketplace connections
This Getting Started Guide provides the basics of on-boarding video inventory for sale, for publishers that connect to the Video SSP marketplace using standard ad tags.
|Get access to the Market||
The seller gets an Marketplace account in Video SSP. To access or to enable new features in your account, please contact your Video SSP account manager.
Once your account has been activated, you can display the Marketplace options under:
Marketplace > Connections tab > click New Connection +.
|List Marketplaces using marketplace connections||
The seller defines each marketplace connection using site and sub-site targeting, and describes the marketplace connection using the marketplace connection description.
Properties not shared with buyers are: name, description, labels, view targeting, and reserve price.
|Set Buyer Review level on individual basis||
For all ad tags:
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|Matching ads to connections||
In this step, market ads are actually matched to marketplace connections and displayed to the user, and costs are debited from the buyer's account and revenue is credited to the seller's account. When choosing which ad to display, the Video SSP Marketplace uses a procedure that (1) enforces all of the buyer's and seller's restrictions, (2) doesn't show ads that are lower than the seller's reserve price as well as the estimated prices of all of the seller's other direct ads (including ad network connections), and (3) displays the market ad which has the highest bid.
To accomplish this, the Video SSP Marketplace follows the sequential process for each ad impression listed below:
If a market ad is displayed, the buyer and seller accounts are updated as follows to account for the impression. First, the per-impression bid is debited from the buyer's account (note that the CPM bid is stated in terms of a thousand impressions, so the per-impression bid is 1/1000 of the CPM bid). The seller's account is credited with the net revenue, which is defined as the per-impression bid minus the Video SSP fees. The Video SSP fees are calculated as follows:
The net revenue is the remainder from the last step.
Note that market ads are displayed free of any other ad delivery or hosting fees normally paid by the sellers as part of their Video SSP Platform Video Services Agreement.
Buyers and sellers can use the Video SSP Platform reporting features to get information about the historical performance of market ads and ad placements in the Video SSP Marketplace.
Sellers can get reports of the number of impressions and net revenue they have received for each marketplace connection, and each site within each marketplace connection. They cannot see a breakdown of impressions or revenue by market ad or by buyer.