How to Define Format for Your Inventory Source

To define your inventory source format, perform the following steps:

  1. Access your inventory source create page by either creating a new inventory source or editing an existing one.

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  2. Click on the 'Format' tab. The Format tab is displayed.

  3. Apply mandatory fields according to the following table:

    Field Description
    Format Define a format for the creatives that will be served through this inventory source according to the following options:

    • In-Stream Linear (Video) (Default) - Select this option to allow in-stream linear creatives to be served through this inventory source.
    • In-Stream Non-linear (Overlay) - Select this option to allow in-stream non-linear creatives to be served through this inventory source.
    • In-Banner (300x250, Auto Initiated) - Select this option to allow in-banner creatives to be served through this inventory source.
    • Outstream Video - Select this option to allow outstream creatives to be served through this inventory source.
    Overlay (for In-Stream Non-linear (Overlay) format only) Select the required overlay size according to the following options:

    • 300 x 50.
    • 450 x 50.
    • 468 x 60.
    Tag Type (for Outstream format only)

    Select your inventory source tag type according to the following options:

    • Player (embedded Ad Tag) - Select this option to generate an embedded player tag and the ad tag itself.
    • Ad Tag Only - Select this option to generate an ad tag that can be used with third-party outstream players.
    Durations Select the duration of creatives that can run on this inventory source according to the following options:

    • Up to 5 seconds.
    • Up to 10 seconds.
    • Up to 15 seconds.
    • Up to 20 seconds.
    • Up to 30 seconds.
    • Up to 60 seconds.
    • Up to 90 seconds.
    • Up to 120 seconds.

      Note: If Ad Pods option is activated, the duration is equal to the length of the ad pod.

      Note: If Ad Pods option is deactivated, the duration of creatives that will run on your inventory source will be the exact match with the selected 'Duration' value.

      Note: Maximum ad duration supported by Mobile Web tags is up to 30 seconds.
    Response Type Select the required ad response type according to the following options:

    • VAST 2.0.
    • VAST 3.0.

      Optional: After selecting the ad response type option, define additional ad response settings by selecting the relevant check box according to the following options:

    • VPAID Flash.
    • VPAID JS.
    • Failover (only for VPAID Flash or VPAID JS).

      Note: We recommend that you select VPAID with Failover for your player to fail over to another available matching ad in the event of an ad error.

    • Wrapper - Select this option in addition to other settings to accept ads served from outside the Video SSP system.

      Note: Ads served from outside the Video SSP are also called 3rd party served creative.

      Note: We recommend to always use Failover and Wrapper if your player is VPAID compatible.

      Note: For mobile web, only select VPAID JS and not VPAID Flash, since VPAID Flash does not work on mobile.

      Note: The selection you make does not affect ads served through the Video SSP Ad Player.
    Ad Audio (for Outstream format only) Select whether the video player audio start type according to the following options:

    • Auto-initiated - Select this option for your inventory source to serve ads on players that start playback with audio automatically. An ad unit will play automatically at an audible level.
    • User-Initiated - Select this option for your inventory source to serve ads on players that start playback without audio. An ad will play without audio, and a user has to turn it on.
    • Hover - Select this option for your inventory source to serve ads on players that start playback without audio. An ad will play without audio, and a user has to hover over the video to turn the audio on.
     
    Player Size (for Outstream format only) Set player width and height that your inventory source will support.

    Note: The minimum supported player size is 300x250.  
    File Format Support

    Select a supported file format according to the following options:

    • Flash (.flv).
    • MPEG-4 (.mp4).
    • WebM (.webm).
    • Windows Media (.wmv).
    • HLS (.m3u8).

      Note: This field is active only if If VAST 2.0 or VAST 3.0 is selected in Response Type.

      Note: This field is not active if VPAID Flash or VPAID JS are selected as additional options in Response Type.

      Note: You can select more than one option.

      Note: We recommend to always select MPEG-4 (.mp4) option, and then additionally select any other options supported by your player.

    Define_Format_for_Inventory_Source_302.jpg

  4. Apply optional fields according to the following table:

    Field Description
    VPAID Lite

    Define whether or not Video SSP pre-bid targeting detection technology will run prior to ad selection according to the following options:

    • Yes - Select this option not to run this detection.

      Note: Selecting this option may lead to lower demand and/or lower CPMs.

    • No - Select this option to continue running this detection on all opportunities.

     

    Ad Pods

    Select the 'Enabled' check box for the optimum ad or combination of ads to be selected for serving to fill the specified duration.

    Note: If 'Ad Pods' field is not enabled, this inventory source will not support ad pods and Video SSP will return a single ad each time the tag is called.

    Note: Ad Pods are not supported when selecting only VAST 2.0 and/or VPAID JS.

    Note: If VAST 3.0 or VAST 2.0+VPAID Flash are selected in Response Type, the Ad Pods is enabled by default.

    TbV Viewability

    Select 'Historical' to use historical measurements for last 7 days based on the Trust But Verify methodology for ad selection and auction.

    Note: When activated, this setting will override all other viewability configurations.

    Companion

    Set the required size for the companion banner by selecting one of the relevant size check boxes according to the following options:

    • 300 x 250 px.
    • 300 x 100 px.
    • 300 x 60 px.
    • 468 x 60 px.
    • 728 x 90 px.
    • + Custom - Set custom width and height for your companion banner.

    Note: The maximum value for width and height is 1000 px, and the minimum value is 1 px.

    Note: If you select more than one size options, your inventory source should be able to handle multiple ads at the same time.

    Companion Type

    Select 'Allow iFrame' if iFrames are allowed in the companion in non-VPAID and AOL Advertising served ad responses.

    Display Text (for Outstream format only)

    Add a custom text that will be displayed on a page above the outstream unit. 



  5. Continue to apply third party event tracking pixels to your inventory source by clicking here.
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