How to Define Format for Your Inventory Source

To define your inventory source format, perform the following steps:

  1. Access your inventory source create page by either creating a new inventory source or editing an existing one.

    Define_Format_for_Inventory_Source_301.jpg

  2. Click on the 'Format' tab. The Format tab is displayed.

  3. Apply mandatory fields according to the following table:

    Field Description
    Format Define a format for the creatives that will be served through this inventory source according to the following options:

    • In-Stream Linear (Video) (Default) - Select this option to allow ads that play in parallel with the video content - either before (pre-roll), in the middle (mid-roll) or after the video content (post-roll) - to be served through this inventory source.
    • In-Stream Non-linear (Overlay) - Select this option to allow video overlay pop-up ads that appear on the bottom of the video content player to be served through this inventory source.
    • In-Banner (300x250, Auto Initiated) - Select this option to allow ads that play as a display banner on a publisher's website to be served through this inventory source.
    • Outstream Video - Select this option to allow ads that will play in an expanding ad-only player on a publisher's website to be served through this inventory source.
    Overlay (for In-Stream Non-linear (Overlay) format only) Select the required overlay size according to the following options:

    • 300 x 50 - Select this option to set overlay size to 300 x 50.
    • 450 x 50 - Select this option to set overlay size to 450 x 50.
    • 468 x 60 - Select this option to set overlay size to 468 x 60.
    Tag Type (for Outstream format only)

    Select your inventory source tag type according to the following options:

    • Player (embedded Ad Tag) - Select this option to generate an embedded player tag and the ad tag itself.
    • Ad Tag Only - Select this option to generate an ad tag that can be used with third-party outstream players.
    Durations Set the duration of creatives that can be served through this inventory source by selecting the required duration option from a drop down menu according to the following options:

    • Up to 5 seconds - Select this option to allow creatives with a duration of 5 seconds max to be served through this inventory source.
    • Up to 10 seconds - Select this option to allow creatives with a duration of 10 seconds max to be served through this inventory source.
    • Up to 15 seconds - Select this option to allow creatives with a duration of 15 seconds max to be served through this inventory source.
    • Up to 20 seconds - Select this option to allow creatives with a duration of 20 seconds max to be served through this inventory source.
    • Up to 30 seconds - Select this option to allow creatives with a duration of 30 seconds max to be served through this inventory source.
    • Up to 60 seconds - Select this option to allow creatives with a duration of 60 seconds max to be served through this inventory source.
    • Up to 90 seconds - Select this option to allow creatives with a duration of 90 seconds max to be served through this inventory source.
    • Up to 120 seconds - Select this option to allow creatives with a duration of 120 seconds max to be served through this inventory source.

      Note: If Ad Pods option is activated, the selected duration option will apply to the length of the whole ad pod, and not each separate ad in the ad pod.

      Note: Maximum ad duration supported by Mobile Web tags is up to 30 seconds.

    Response Type Select the required ad response type according to the following options:

    • VAST 2.0 - Select this option if the publisher's player supports VAST 2.0 standard.
    • VAST 3.0 - Select this option if the publisher's player supports VAST 3.0 standard.

      Note: VAST 3.0 is retroactive, so demand will also include previous VAST versions compatible creatives.

      Optional: After selecting the ad response type option, define additional ad response settings by selecting the relevant check box according to the following options:

    • VPAID Flash - Select this option if the publisher's player supports VPAID Flash standard.
    • VPAID JS - Select this option if the publisher's player supports VPAID JS standard.

      Important! Selecting either of the VPAID response type options is mandatory for desktop.

    • Failover (only for VPAID Flash or VPAID JS) - Select this option in addition to other response type settings for your player to fail over to another available matching ad in the event of an ad error.

    • Wrapper - Select this option in addition to other response type settings to accept ads served from outside the Video SSP system.

      Note: Ads served from outside the Video SSP are also called 3rd party served creative.

      Note: We recommend to always use Failover and Wrapper if your player is VPAID compatible.

      Note: For mobile web, only select VPAID JS and not VPAID Flash, since VPAID Flash does not work on mobile.

      Note: The selection you make does not affect ads served through the Video SSP Ad Player.
    Ad Audio (for Outstream format only) Select whether the video player that your inventory source will support will start with or without audio according to the following options:

    • Auto-initiated - Select this option for your inventory source to serve ads on players that start playback with audio automatically. An ad unit will play automatically at an audible level.
    • User-Initiated - Select this option for your inventory source to serve ads on players that start playback without audio. An ad will play without audio, and a user has to turn it on.
    • Hover - Select this option for your inventory source to serve ads on players that start playback without audio. An ad will play without audio, and a user has to hover over the video to turn the audio on.
     
    Player Size (for Outstream format only) Set player width and height that your inventory source will support.

    Note: The minimum supported player size is 300x250.  
    File Format Support

    Select a supported file format for VAST response type according to the following options:

    • Flash (.flv).
    • MPEG-4 (.mp4).
    • WebM (.webm).
    • Windows Media (.wmv).
    • HLS (.m3u8).

      Note: This field is active only if If VAST 2.0 or VAST 3.0 is selected in Response Type.

      Note: This field is not active if VPAID Flash or VPAID JS are selected as additional options in Response Type.

      Note: You can select more than one option.

      Note: We recommend to always select MPEG-4 (.mp4) option, and then additionally select any other options supported by your player.

    Define_Format_for_Inventory_Source_302.jpg

  4. Apply optional fields according to the following table:

    Field Description
    VPAID Lite

    You can select to deactivate Video SSP pre-bid targeting detection technology that runs prior to ad selection. Select one of the radio buttons to set the required pre-bid targeting detection technology status according to the following options:

    • No - Select this option to continue running this detection on all opportunities.
    • Yes - Select this option not to run this detection.

    Note: Selecting this option may lead to lower demand and/or lower CPMs.

    Ad Pods

    Select the 'Enable' check box to serve ad or combination of ads to fill the specified 'Duration' option.

    Note: An ad pod is a combination of one or more linear video ads that play between linear video content.

    Note: If ad pods are not enabled, this inventory source will not support ad pods and Video SSP will return a single ad each time the tag is called.

    Note: Ad Pods are not supported when selecting only VAST 2.0 and/or VPAID JS.

    Note: If VAST 3.0 or VAST 2.0+VPAID Flash are selected in Response Type, the Ad Pods is enabled by default.

    TbV Viewability

    Select 'Historical' to use historical measurements for last 7 days based on the Trust But Verify methodology for ad selection and auction.

    Note: When activated, this setting will override all other viewability configurations.

    Companion

    Set the required size for the companion banner by selecting one of the relevant size check boxes according to the following options:

    • 300 x 250 px.
    • 300 x 100 px.
    • 300 x 60 px.
    • 468 x 60 px.
    • 728 x 90 px.
    • + Custom - Set custom width and height for your companion banner.

    Note: The maximum value for width and height is 1000 px, and the minimum value is 1 px.

    Note: If you select more than one size options, your inventory source should be able to handle multiple ads at the same time.

    Companion Type

    Select 'Allow iFrame' if iFrames are allowed in the companion in non-VPAID and AOL Advertising served ad responses.

    Display Text (for Outstream format only)

    Add a custom text that will be displayed on a page above the outstream unit. 



  5. Continue to apply third party event tracking pixels to your inventory source by clicking here.
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