How to Apply a Third Party Event Tracking Pixel to Your Inventory Source

In the Event Tracking tab, you can apply third party event tracking pixel from other third party system. This pixel will collect data every time this inventory source serves an impression, regardless of ad or ad source.

To apply a third party event tracking pixel to your inventory source, perform the following steps:

  1. Access your inventory source create page by either creating a new inventory source or editing an existing one.

    Event_Tracking_for_Inventory_Source_401.jpg

  2. Click on the 'Event Tracking' tab. The Event Tracking tab is displayed.

  3. Define your third party event tracking pixel settings according to the following table:

    Field Description
    Event Tracking URL

    Define the event tracking tag type according to the following options:

    • Video Impression Event - Select this option for your tracking pixel to fire in the event of a video impression.
    • Video Click Event - Select this option for your tracking pixel to fire in the event of a video click.
    • Video 25% Completion Event - Select this option for your tracking pixel to fire in the event of a video 25% completion.
    • Video 50% Completion Event - Select this option for your tracking pixel to fire in the event of a video 50% completion.
    • Video 75% Completion Event - Select this option for your tracking pixel to fire in the event of a video 75% completion.
    • Video 100% Completion Event - Select this option for your tracking pixel to fire in the event of a video 100% completion.
    • Companion Impression Event - Select this option for your tracking pixel to fire in the event of a companion impression.
    Enter Tracking URL Add a third party tracking URL.
    Label

    Optional: Add a tracking tag label.

    Note: Labels will help you quickly identify or categorize your third party event tracking tags, if you are managing large volumes of tags from multiple third parties.



  4. Optional: Click on '+Event Tracking URL' to add another third party tracking pixel to your inventory source.

  5. Continue defining affiliate organizations for your inventory source by clicking here.
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