New RTB Ad Source Inventory Tab

See also:

 

Navigation

From the menu bar at the top of your screen navigate to Campaigns > RTB Ad Sources > Inventory tab.

Within the Inventory tab you select the marketplaces - and sites within those marketplaces - where you will purchase impressions.

The Inventory tab provides four subtabs:

  • Sources: Defines Marketplaces where you will purchase impressions.
  • Marketplace Media: Displays a Media List of all sites in the Marketplaces selected in the Sources tab. Allows to restrict the site selection by using filter options and/or to add media to the blacklist.
  • Blacklist Media: Allows to define and view your own black list of sites applied to this RTB Ad Source.
  • Matched Media: Views all matched media remaining in the Marketplaces selected based on filter criteria and blacklists.

 

Sections

Sources tab sections

 

Section

Description

Marketplaces

Defines Marketplaces where you will purchase impressions. Available options:

  • All Marketplaces (default)
  • Custom Selection: Allows to choose specific Marketplaces.

 

Marketplace Media tab sections

 

Section

Description

Left panel filter options

Allows you to restrict the site selection by using filter options. Available options:

  • Media List: Opens the Media Lists search options to filter and select specific media.
  • Topic: Filters based on whether a publisher blocks an advertiser by categories, which are based on the IAB standard.
  • Audience: Filters based on Contextual parameters/ comScore Audience Index for specific Audience criteria.
  • Primary Language: Filters based on a specific language. Available options:
    • All Languages: The ad can serve regardless of the content language.
    • Custom Selection: Allows to choose one or more target languages.
  • Production Type: Filters based on the level of production/video quality for the ad unit played on the placement. Available options:
    • Professional
    • Semi-Professional
    • User-Generated
    • Not Declared
  • Audio Start Type: Filters based on whether the video player should be initiated with audio enabled or not enabled. Available options:
    • Starts With Audio
    • Starts Without Audio
    • Not Declared
  • Initiation Type: Filters based on what causes a video to start playing on a media, which depends on whether or not users have to take action to watch videos. Options to start the video-player:
    • Auto-Initiated
    • User-Initiated
    • Not Declared
  • Placement Type: Filters based on the type of video ad unit played on the placement. Available options:
    • In-Stream Video
    • In-Game Video
    • Interstitial Video
    • Mobile App Video
    • In-Banner Video
    • Outstream Video
  • Media-Level Reporting: If  Yes is selected, filters only for publishers who do support media level reporting. In result, buyers will be able to pull a report showing impressions by domain.
  • Media Type: Filters based on the type of media the buyer wants to target (Site or App).

Search

Filters the Media list for particular sites or media channels.

Context menu

  • Download to Excel
  • Save the Media List to be used for future RTB Ad Sources.

Media result list

Displays a Media list of all sites in the Marketplaces selected under the Sources tab.(default)

Results can be filter with left panel filter options or via Search field.

+Add to Blacklist button

Adds a media to the list of Blacklist Media tab.

 

Blacklist Media tab sections

 

Section

Description

Browse Existing Media Lists tab

  • Browses Media Lists you have created and saved in the past.
  • + Add button adds the media list to the Blacklisted Media tab.

Browse Media tab

  • Allows to filter the Media list based on following options:
  • comScore Audience Index for specific Audience criteria.
  • Media-Level Reporting support: If  Yes is selected, filters only for publishers who do support media level reporting. In result, buyers will be able to pull a report showing impressions by domain.
  • Individually by Search filter
  • + Add All/+ Add buttons add all or specific media to the Blacklisted Media tab.

Blacklisted Media tab

  • Displays all the Blacklisted Media for this RTB Ad Source (as a result of settings applied using Media Lists and Browse Media functionality.)
  • Context menu  
    • Text Edit
    • Download to Excel
    • Remove All Media List

 

Matched Media tab sections

Section

Description

Search

Filters the Media list for particular sites or media channels.

Context menu  

  • Download to Excel.
  • Save the Media List to be used for future RTB Ad Sources.

Media list

  • Displays all matched media remaining in the Marketplaces selected based on filtering criteria and blacklists applied in previous Inventory sub-tabs (default).
  • +Add to Blacklist adds specific media to the Blacklisted Media tab.

 

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